Jeff 's Daily Excellence Pill

Okay, I really wanted to share Seth Godin's book, Purple Cow, with you. It's got nothing to do with red elephants or pink hippos.

I first laid eyes on Purple Cow way before I knew who Seth Godin was and the book cover forced my eyes to look at it. It had the spots of a cow on it but the spots were purple! Then I read the book and what a difference it's made to my life. While it's essentially a marketing and branding book that tells companies to be different and stand out from the crowd, we can certainly apply this idea to our personal lives as we prepare to blast off from this annoying thing called the global recession.

Why not become a purple cow yourself and stand out from the crowd and be noticed? Instead of waiting for things to happen, why not prepare yourself before things happen? Instead of wishing and hoping for things to change, why not take charge and do something about it? Instead of blending in with the crowd, why not force people to take notice of you?

Good news is that to stand out from the crowd, all you need is to become an expert at just one thing - the one thing you're most passionate about! It could be reading unusual books, it could be public speaking, it could be good food, it could be writing, it could be Chinese martial arts (hey - this is a list of all my passions!) it could be anything. As long as you have a passion for something that means a great deal to you, it's easy to become an expert and people will start to notice you for all the right reasons, and life becomes oh so much better. Become a Red Elephant, or Pink Hippo, or Purple Cow! Now!!